Having a basketball highlight video available for college coaches is critical to your recruiting. It is the number one tool needed to initiate the recruiting process.

“Only an expert can tell you what plays and stats you should add and which ones you should leave off.”

College coaches are busy. That is why the first 30 seconds of your video is critical. Coaches get hundreds of videos but have a limited amount of time. They need to be intrigued or they will move on to the next video.

Keys to a great video

  • The first 30 seconds need to be electric and create a “Wow” moment. This is how you get a college basketball coach to watch the rest of the video.
  • Show that you can score in multiple ways, not just the same type of scoring over and over.
  • Show that you can finish in different ways. But only in relevant ways (flipping something over your shoulder is not a consistent part of your game). Balance and strength are important.
  • Categorize your type of plays instead of showing them in chronological order. Make sure these are positional. If you are a point guard, showing post up moves is not beneficial to you or the coach.
  • Showing some game-winning plays is a great way to show variety and that you are willing to make them. These are rare plays that win games. Coaches need winners and they need to know that this is part of your game.
  • Showing the same plays too often when they aren’t impactful is ONE OF TWO WAYS THAT MOST PLAYERS MESS UP THEIR VIDEOS.

The finer points

  • The length of the video depends on a player’s versatility. 3-7 minutes is about right.
  • Clearly identify at the beginning which player you are. Make it as easy as possible.
  • Include the right stats and make sure you LEAVE OFF the wrong ones. Most of the time, only an expert will be able to help you with this. This is the second way most players turn off coaches and get deleted.
  • Make sure that a coach can easily watch your video. YouTube is the best place to put these. Sites like NCSA and Hudl can often require a password to watch. Coaches don’t want to deal with that.

To learn more about how to build a great video and avoid problems, click here.